February 15, 2023

The years when managers and business professionals used "guesswork" to define business directions are over. Intuition has given way to the modernity of Business Intelligence, or simply BI.

To understand what this concept is, its advantages when applied in practice, and how companies benefit from it, read on.  Let's go?

What is Business Intelligence?

In an increasingly competitive and demanding market, having a comprehensive vision of the organization's data to make efficient and quick decisions is fundamental.

BI makes this possible by joining technological tools, applications, and methodologies that collect information from internal and external sources (such as ERP and CRM systems, for example) to analyze and transform them into data useful for management.

After decades of evolution, the solution integrates resources capable of helping the elaboration of business indicators, whether through reports, graphical panels, summaries, and other formats that help identify opportunities and risks.

What is the importance of BI?

It is not only the manager or a specific person who can benefit from BI. It is possible to apply its technologies and techniques in several sectors of an organization, including administrative, financial, marketing, and even in service to the final public.

Business Intelligence is extremely important for analysts to gain more autonomy in their decisions. The stored and studied data also contributes to trend identification, operational failure mitigation, and profit increase.

Another reason that reinforces this importance is the platform security where the data is worked on, the agile access to them, and the flexibility analysis, which can be adapted according to the specificities of each business.

How does Business Intelligence work in practice?

Did you get this far thinking that BI serves to tell managers exactly what to do, or do you think that the tools will only generate reports and graphs? Not quite... But wait! We are going to explain exactly how Business Intelligence works.

The main function of this technology is to enable a better understanding of the current and historical scenario of the company and its stakeholders. It offers a complete perspective, without the professional having to research, consult, integrate, and waste time with information that is not useful for the operation.

The valuable insights gained through BI are the last step of a journey that involves: collect, orchestrate, and analyze, monitor, and act.

3 steps of Business Intelligence

Collect: the tool extracts all the company's information, such as consumption curve, productivity, opportunities, what customers have a better relationship, and so on collecting and storing it in a secure platform.

Orchestrate and analyze: After collecting the information, the solution organizes it in a database, so that the visuals are presented in a dynamic way for a better understanding. In this phase, the information is also analyzed.

Monitor and act: with concrete and defined data, the professionals in charge are able to monitor the information to know how, when, and where to act, always having access to the results.

Is it worth investing in Business Intelligence?

When applying the methodology, companies discover not only what is working well and doing well in the business. Bottlenecks, inefficiencies, and disconnected information are also found.

Therefore, investing in BI is synonymous with intelligent management with total focus on the stability and health of the organization. According to Tableau, companies that implement Business Intelligence have the possibility to achieve a 127% ROI in 3 years.

Still not convinced that the investment is worth it? See in the topic below other advantages gained in the day to day of companies that bet on this innovative solution.

Learn about 8 advantages of BI for companies!

1 - Identify unnecessary extra costs;
2 - Discover new business opportunities;
3 - Agile adaptation to market transformations;
4 - Knowing better the business itself;
5 - Facilitating the access and sharing of information;
6 - Reduzir riscos e obstáculos;Reducing risks and obstacles;
7 - Entregar resultados corretos e em tempo hábil;Deliver correct and timely results;
8 - Obtain essential information about customers.

What is the relationship between Felitron headsets and BI?

When the subject is innovation, you can be sure that Felitron will be involved. Knowing all the benefits that Business Intelligence offers to companies, our startup FLT Lab also has this technology in the solutions.

Allied to the Internet of Things (IoT) and Artificial Intelligence (AI), BI transforms our headsets into next-generation devices, enabling the user to connect, process, visualize, and manage large-scale data, all in real time.

Through this union of forces, FLT Lab goes beyond audio and promotes more subsidies to companies of various segments, especially call centers, enhancing customer support and customer experience, unconditional factors today.

How can Felitron help your company through with BI solutions?

Our IoT Headsets have features ideal for your business. Through them, you can have inventory control, get more quality calls and even prevent fraud through voice identification.

You also guarantee other indispensable advantages to keep your company competitive, such as: control of assets, attendance and maintenance, more security, better audio quality and productivity.

Learn more details about Felitron headsets and understand how FLT Lab can put your call center ahead in the market.